Seth Godin on the 2 Questions Between You and a Sale

From Seth Godin:

'Why you? Why now? That's really the only questions between you and a sale.

If someone is going to buy from you, is it because you're the cheapest? That's a hard thing to maintain. There better be a more sustainable reason than that.

If they're going to by from you today, is it because you're in proximity, the closest, the one source that can satisfy the itch they happen to have? It's a little like being a peanut vendor at the ball game. You need a big crowd and you have to give up a big share of your income in exchange for being in the right place at the right time.

The goal is to create an offering that can answer these two questions. Why from you and why right now...

Most businesses that struggle are unable to answer these two questions in a compelling fashion. They act as though they deserve that sale, or that they need to aggressively close so you'll buy today, instead of working to build in these very elements to the product itself.'

Jon Stewart Calls Out Keith Olbermann

Stewart normally directs his dressings down toward right-leaning public figures, but this clip shows him dismantling a Keith Olbermann diatribe against newly-elected Massachusetts Senator Scott Brown.

Very funny stuff. And for those of you keeping score at home, Stewart does a great job of reinforcing the fact that calling people names is a low-brow, classless way to engage in debate.

 

The Daily Show With Jon Stewart Mon - Thurs 11p / 10c
Special Comment - Keith Olbermann's Name-Calling
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Best Road Sign Ever

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I drove through rural Missouri yesterday. I passed three of these signs in the span of 5 miles or so--along with 10 or 12 Amish farmhouses. I'm driving back through tonight, and I'm a bit nervous about hitting a buggy in the dark.

For the record, I took one for the team to get this photo. Turns out there's quite a lot of horse what not on the side of the road in this area.